Raise Your Glass To Recovery

Absolut vodka is introducing Absolut New Orleans vodka which is flavored with mango and has a "black pepper kick."

All profits from this product will go to five organizations with the goal of Gulf Coast recovery.

From the AP article:

"The way we're describing it is a fruity vodka with a spicy kick, which is a way you could describe the city of New Orleans," said Tim Murphy, vice president of marketing for Absolut Spirits Co., the U.S. arm of Swedish manufacturer Vin & Sprit AB.

The company tried other fruits, and tried cayenne. But they didn't taste as good, Murphy said. Another important factor was how the vodka is likely to be used in New Orleans, he said.

"It can also give a unique twist to the Hurricane recipe," Murphy said.

Going on sale in August for about $19 a bottle at retailers nationwide, it's expected to raise $2 million for five Gulf Coast charities, which the company says will get all the profits to help rebuild from Hurricane Katrina. Flavored vodka is a fast-growing segment of the adult beverage market.

The AP Article