Obama's Gambit

What DDay said:

I think Obama's gambit is to register so many voters and find so many new people to enter the process that he isn't bound to any particular political structure, from the right or the left or the middle. He really is trying to make his new mass of supporters his power base. It's an audacious strategy, one that doesn't have a lot of historical basis that you can really look to on the national level. But without question there's a tremendous upside to reaching new voters; you're essentially talking about over half the country, between those who don't vote and those who don't even register. And the technology is now in place to more easily find them, target them and talk to them.

There's certainly a danger here of relying on projected numbers instead of traditional power bases, though I don't think he'll be abandoning groups like unions and black churches, nor will any progressive movement structures abandon him. But I really think that the Obama campaign is reacting to this demonization campaign from the right by saying "OK, I'll find voters in so many nooks and crannies and make you work in so many states that you won't have a chance to make this narrative work." His response is not necessarily building a progressive electorate; that would be accomplished by plugging into the nascent progressive structures that already exist. Obama appears to want to build an electorate aligned with Obama's principles and values, and fostering greater participation in politics as a means to move the country forward and break the current polarization. Some Democrats would play on the same playing field and try to win it; Obama's building an entirely new field, one where these narratives and negative ads and the need to tailor the entire general election to 10 independent voters in the middle of Ohio won't matter anymore.