This Is How We Do It #6- Create Contrasts

#6- Create Contrasts

You have to draw contrasts. Don't be afraid of being negative about republicans because you may end up having to work with one when you're elected. The likelihood that you will win your election and that you'll be working with more democrats when you're in office is directly proportional to the number of times that you say "democrats are good and republicans are bad because..:". Elections are a choice between change and more of the same. James Carville, a most qualified southerner, came up with that. There's no middle ground, no waffling. Those are the kind of distinctions that voters interpret as character. A man who knows that he's campaigning for change and says so is being honest with himself and his audience. Voters base their decisions on who they believe is telling them the truth. We're lucky. The status quo here in Mississippi is a disaster. We can blame that on them and it'll stick.