David Landrum For Congress' Polling Memo

The David Landrum congressional campaign has sent this out to encourage supporters and donors:

MEMORANDUM

TO: LANDRUM FOR CONGRESS CAMPAIGN
FROM: ROB AUTRY
RE: MISSISSIPPI CD 3 SURVEY RESULTS - KEY FINDINGS
DATE: JANUARY 25, 2008

THE BOTTOM LINE
This survey data clearly shows that the Landrum Campaign has been very effective in getting David's message out to voters. As a result, David Landrum's favorables have increased five-fold and his ballot support has increased eight-fold. And, most importantly, the Republican primary ballot test shows a dead-heat race.

KEY FINDINGS
David Landrum has dramatically boosted his name identification and favorable image ratings over the past two months. Since mid-November, Landrum's favorables have increased from 7% to 36%. By comparison, none of the other candidates running have seen a significant image boost over the same period. Moreover, David Landrum has the best net favorable image rating of any of the Republican candidates running.

This race has quickly narrowed into a two candidate contest. David Landrum's higher name identification and boost in favorables have fueled a 21-point increase in his ballot support over the past two months. Landrum's vote increased eight-fold from 3% in November to 24% on this survey.

At the same time, Charlie Ross' vote has slipped from 37% in November to 30% now. Combined with Landrum's rise, Ross' lead on the Congressional ballot has all but evaporated from 30 plus points to just six points.

Landrum and Ross are the only two candidates to register double-digit ballot support. In fact, Gregg Harper is polling 7%, John Rounsaville is at 2%, and James Broadwater, Hardy Caraway, Gregory Hatcher, and Bill Macy all combine for an additional 2%.

Finally, Landrum is ahead on the ballot test by seven points (39% Landrum - 32% for Ross) among the 54% of voters who have heard from Landrum's campaign - further proof that the more voters hear about David and what he will do in Washington, the more likely they are to support him.

Public Opinion Strategies is pleased to present the key findings from a telephone survey among four hundred likely Republican primary voters in Mississippi's Third Congressional District. The survey was conducted January 21-22, 2008, and has a margin of error of plus or minus 4.9 %.

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I do believe that it will be Landrum and Ross to the finish. Landrum has the personal funds to stay on TV through the general election if he wants to while Ross has the support of the Club for Growth which has never been shy about giving AND his currently superior name ID. It'll be interesting to watch.

I don't live in the district, but if Landrum has been on TV for a couple months, why have only half of Republican primary voters heard of him?