Landrum Introduces A Soft Line Of Attack On His Opponents In This Ad

In an advertisement that costs this much money do know that every word was selected carefully and they chose to introduce a contrast.

"I'm not a lawyer, politician or a bureaucrat."

He's opening his line of contrast with the other strong contenders for the Republican nomination.

Greg Harper is an attorney. Charlie Ross recently ran for Lt. Governor and was a state senator (politician). John Rounsaville has worked as State Director of the USDA Rural Development Agency (bureaucrat).

"He has a lot of experience in life that doesn't come from a political career..."

I think his folks know that Ross should be considered the leader in this race. So he's focusing on how he's different from him without using his name.

In YouTube you "tag" videos with words so that when people search for those words they find that video. This video's tags include "Charlie," "Ross," "Greg," and "Harper."